Author Archive | Jason Mehmet

Ditch the blood-sucking social media gurus?

This article was first published on January 7, 2011 at The Online Marketing Mix. I tweeted about an article by Milo Yiannopoulos I read in late 2010 about ‘blood-sucking social media gurus’. I commented that I found it unfair generally, but the issue deserves a balanced analysis, especially at this particular blog. Lets take a […]

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How to measure internet influence

This article was first published on November 15, 2010 at The Online Marketing Mix. Marketing requires that you influence the attitudes and decisions of others, and there really is no more cost-effective tool to try to influence others than the internet. But how can we measure our internet influence? To begin with, we need to […]

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Cyber security and your website

This article was first published on October 19, 2011, at The Online Marketing Mix. WordPress is an amazing tool that has vastly reduced the time and cost for even the smallest of organisations to publish huge quantities of information quickly and efficiently. But in so doing, it has conversely increased the risk that the failure […]

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The selfish meme

This article was first published on October 14, 2010, at The Online Marketing Mix. Some of the most successful marketing campaigns use memes to embed a message into the consciousness of the people receiving the meme, but what exactly is a meme, and how and why would you use one? There is no single consistent […]

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Holistic Web Design

This article was first published on October 11, 2010, at The Online Marketing Mix. I’ve been developing web sites for over a decade and I’ve noticed trends that have come and gone, but there is something that always appears to be a consistent theme. It is that when a website is planned from the very […]

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The new Twitter – not what we signed up for?

Nowhere is the maxim “adapt or die” more apt than in the IT industry. And within the IT industry, the social media niche has seen such interest and growth that simply sitting on laurels and living on past successes is not an option. This is probably one of the reasons why Twitter has revealed a […]

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