Archive | Business

This article was first published on January 7, 2011 at The Online Marketing Mix. I tweeted about an article by Milo Yiannopoulos I read in late 2010 about ‘blood-sucking social media gurus’. I commented that I found it unfair generally, but the issue deserves a balanced analysis, especially at this particular blog. Lets take a […]

This article was first published on November 15, 2010 at The Online Marketing Mix. Marketing requires that you influence the attitudes and decisions of others, and there really is no more cost-effective tool to try to influence others than the internet. But how can we measure our internet influence? To begin with, we need to […]

This article was first published on October 19, 2011, at The Online Marketing Mix. WordPress is an amazing tool that has vastly reduced the time and cost for even the smallest of organisations to publish huge quantities of information quickly and efficiently. But in so doing, it has conversely increased the risk that the failure […]

This article was first published on October 14, 2010, at The Online Marketing Mix. Some of the most successful marketing campaigns use memes to embed a message into the consciousness of the people receiving the meme, but what exactly is a meme, and how and why would you use one? There is no single consistent […]

This article was first published on October 12, 2010, at The Online Marketing Mix. The amount of energy and determination to get even a simple website up and running is quite extraordinary. It can be a draining exercise, but usually worth the result as you stand back and look at the results. But launching a […]

This article was first published on October 11, 2010, at The Online Marketing Mix. I’ve been developing web sites for over a decade and I’ve noticed trends that have come and gone, but there is something that always appears to be a consistent theme. It is that when a website is planned from the very […]

Using IT in business generally – but especially using the Internet – enables us to implement tools and strategies that radically alter the speed at which we do things. In 1999, Bill Gates termed this ‘Business at the Speed of Thought‘, and wrote a book about it in which he said: Looking back we can […]

They say a picture speaks a thousand words, well here’s one I thought about a few days ago. I suppose this should really be some sort of virtuous circle kind of diagram as social media can be a virtuous (or vicious) circle, but the top-to-bottom approach starting with inputs and ending with the outputs appealed […]

The UK Government recently released data detailing the costs of designing, developing, hosting and ongoing staffing of Government websites.  The details are literally eye watering. The headline figure for businesslink.gov.uk alone is that it cost £35m in design, development and hosting in 2009/10 alone.  Don’t forget to add the staff costs of £788,000. With a […]